Sam Armstrong is Founder and CEO of Make it Happen. Sam has over 20 years experience and is well regarded for being a true champion for the sign and print industry. She is passionate about providing training and support to enhance and develop skill sets at every level.

Sam's energy is contagious and her workshops never fail to deliver both on sound commercial content and entertainment - even signage veterans claim to leave with a new spring in their step and with some added strings to their bow!

Her contribution to the industry was recognised in 2021 when Sam became President of the UK International Signage Association and in 2023 as Award Winner, 'Industry Champion' at the UK Sign Awards.

Sam makes it happen... with her knowledge, infectious enthusiasm, flair for entertaining, organisation and her passion to encourage improvement generally within the sign and print industry.